Privacy Policy

Overview

At DualTone Fashion, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from www.dualtonefashion.com.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

This Privacy Policy applies only to customers and visitors within India, as we currently offer products and services only within India.

Information We Collect

When you visit our website, create an account, place an order, contact us, subscribe to communications, or interact with our services, we may collect the following information:

Personal Information

• Full Name

• Email Address

• Phone Number

• Billing Address

• Shipping Address

Order Information

• Products purchased

• Order history

• Transaction details

• Payment status

Account Information

If customer accounts are available on our website, we may collect and store information associated with your account, including login credentials and account preferences.

Device & Website Usage Information

We may automatically collect information such as:

• IP Address

• Browser type

• Device information

• Operating system

• Website pages viewed

• Search terms

• Referral sources

• Date and time of visits

This information helps us improve website functionality, security, and customer experience.

How We Use Your Information

We may use your information to:

• Process and fulfill orders

• Arrange shipping and delivery

• Send order confirmations and updates

• Provide customer support

• Verify transactions

• Prevent fraudulent activities

• Improve our products, services, and website

• Respond to inquiries and feedback

• Comply with legal obligations

Marketing Communications

By using our website or providing your contact details, you may receive:

• Promotional emails

• Product launch announcements

• Collection updates

• Sale notifications

• Marketing messages via email, SMS, or WhatsApp

You may unsubscribe from promotional communications at any time by contacting us or using available unsubscribe options.

Reviews & User Content

Customers may voluntarily submit:

• Product reviews

• Ratings

• Feedback

• Customer photographs

By submitting such content, you grant DualTone Fashion the right to display, publish, and use the content for promotional, marketing, and business purposes unless otherwise requested.

Payment Information

All payments are securely processed through Razorpay and its authorized payment partners.

We do not store complete debit card, credit card, banking, or UPI credentials on our servers.

Payment information is handled according to the privacy and security practices of Razorpay and its associated providers.

Sharing of Information

We do not sell, rent, or trade your personal information.

We may share information only with trusted third parties necessary for operating our business, including:

• Razorpay and payment processing partners

• Shipping and logistics providers

• Website hosting providers

• Analytics providers

• Advertising and marketing platforms

Information may also be disclosed if required by law, government authorities, court orders, or legal proceedings.

Shipping Partners

To fulfill orders, we may share necessary customer information with shipping partners, including:

• India Post

• Speed Post

• Safe Express

• Other logistics providers engaged by us from time to time

Information shared is limited to what is necessary for delivery and order fulfillment.

Analytics & Advertising

We may use services such as:

• Google Analytics

• Google Ads

• Meta (Facebook and Instagram) Pixel

• Other analytics and advertising technologies

These tools help us understand customer behavior, improve our website, measure advertising performance, and provide relevant advertisements.

Cookies

Our website uses cookies and similar technologies to:

• Improve website functionality

• Remember user preferences

• Enhance shopping experiences

• Analyze website traffic

• Support advertising and marketing efforts

Most web browsers allow users to control or disable cookies through browser settings.

Disabling cookies may affect certain website features and functionality.

Data Security

We implement reasonable administrative, technical, and security measures to protect your information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain customer information only for as long as necessary to:

• Complete transactions

• Provide customer support

• Maintain business records

• Comply with legal obligations

• Resolve disputes

• Enforce our policies

Data Access & Deletion Requests

Customers may request access to, correction of, or deletion of their personal information by contacting us at:

Email: dualtonefashion@gmail.com

Certain information may be retained where required by law, taxation requirements, fraud prevention measures, or legitimate business purposes.

Children’s Privacy

Our website is not intended for individuals under the age of 18.

By using this website, you confirm that you are at least 18 years old or are using the website under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children.

Third-Party Links

Our website may contain links to third-party websites.

DualTone Fashion is not responsible for the privacy practices, content, or policies of external websites. Users are encouraged to review the privacy policies of such websites before providing personal information.

Changes to This Privacy Policy

DualTone Fashion reserves the right to update, modify, or replace this Privacy Policy at any time without prior notice.

Changes become effective immediately upon posting on the website. Continued use of the website constitutes acceptance of the updated Privacy Policy.

Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.

Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Kottayam, Kerala.

Contact Information

DualTone Fashion

Website: www.dualtonefashion.com

Email: dualtonefashion@gmail.com

Phone: +91 94953 56854

Location: Kottayam, Kerala – 686008, India

Last Updated: June 2026